For me, these are like nails on a chalkboard. Unfortunately, I am forced to use some of these from time-to-time.
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Virtual Tradeshow: Tradeshows are meant for in-person networking, idea-sharing, collaboration.. Folks who want a virtual tradeshow online really want a very visual product directory, which is fine – just don’t call it a tradeshow.
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Portal: My mental picture on this is a dumping ground for links to other places. Del.icio.us is much more effective, if this is what you want.
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Social Media: This is the term I love to hate. Isn’t all media social? The problem is I have yet to find another way to describe what it is that I am doing to my colleagues. Perhaps we need to make up a word, or borrow one from Tolkien’s elvish dictionary.
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Web 2.0: I guess I am just really tired of this one. Isn’t the web always evolving?
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Sticky eyeballs: The concept behind this rubs against the importance of community and collaboration online. Not to mention it sounds like a disease.
Filed under: Social Media, web strategy and management | Tagged: portal, Social Media, virtual tradeshow, web 2.0
3. Social Media – One of the reasons I think this first stuck and won’t go away is because we often move it outside the context of media, PR, communications, etc. The new technology is in many ways nothing more than a new tool. When TV was first on the rise I’m surprised it didn’t get dubbed ‘new media’ and that the telephone was never considered a social tool. Both were new ways of doing an old job and “social media” is the same.
4. Web 2.0 – Gawd help us on this one. Not sure why it stuck and I too am tired of it. WAY back when I was a SysOp on CompuServe I remember a lively debate about a Web 1 for social causes, collaboration, and information exchange and a Web 2 for anything commercial. i.e. no ads on Web 1. Wouldn’t that have been a treat !